Sep 10, 2019
Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.
Today, RIMScast is celebrating their 50th episode! And joining the podcast is Kasper Nielsen, the Chief Strategy Officer and co-founder of the Reputation Institute. Kasper is responsible for designing, developing, and implementing the products and services that guide companies on their reputation journey. He has studied reputational issues over the last 20 years and has consulted companies from across 20-plus industries in 30-plus countries on how to mine, measure, and manage their reputation.
Today’s topic is all about reputation risk, with a focus on how to measure it. One of the challenges of reputation risk management is defining what it is and getting solid data to work with. As an expert on the topic, Kasper explains what reputation is, how to measure it, the challenges that come along with it and how to mitigate them, trends he is seeing, what risk management professionals should be doing to focus attention on intangible assets (such as reputation), and some of the key factors companies fail to consider when they try to assess reputational risks.
Key Takeaways:
[:13] About today’s episode!
[:30] About upcoming RIMS events!
[:54] More about today’s show.
[1:16] Justin welcomes Kasper to the podcast.
[1:26] How Kasper and the Reputation Institute define and measure reputation.
[4:25] What trends is Kasper seeing, having studied reputational issues over the last 20 years? And are reputations improving or eroding?
[6:53] Where does social media become a factor? How does it drive reputation?
[7:50] Why is reputation so hard for organizations to assess and manage?
[9:28] Kasper speaks about what risk management professionals should be doing to focus attention on intangible assets (such as reputation)?
[11:01] Based on Kasper’s experience, he highlights some of the key factors companies fail to consider when they try to assess reputational risks.
[13:56] A number of companies carry superior scores in the Reputation Risk Institute’s Index. Kasper explains some of the common management elements that make these companies stand out!
[17:20] How is ethical leadership tied to it all?
[20:40] The difference between reputation risk management and crisis management, and how the best companies are successful in mitigating reputation risk.
[22:43] Justin gives his thanks to Kasper Nielsen for joining RIMScast!
[22:57] Links to follow-up on after listening to this week’s episode.
Mentioned in this Episode:
Global RepTrak — Reputation Institute
RIMS Legislative Summit: Oct. 16th–17th in Washington, DC (Use promo code RIMSCAST25 at checkout to save on registration!)
RIMS ERM Conference 2019: Nov. 4th–5th in New Orleans, LA
RIMS-Certified Risk Management Professional (RIMS-CRMP)
RIMS Membership — Discover why 10,000 of your peers from more than 60 countries are a part of the RIMS community!
Want to Learn More?
Keep up with the podcast on RIMS.org and listen on iTunes.
Have a question or suggestion? Email: Content@rims.org.
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Follow up with Our Guest: