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Sep 29, 2020

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.


This week on RIMScast, Justin is discussing Distracting Driving Awareness Month with Lisa Robinson, the Senior Program Manager of Road Strategy for the National Safety Council.


In 2020, the Annual National Distracted Driving Awareness Month was rescheduled from April to October. This year marks its 10th anniversary of spreading awareness about distracted driving and helping to make our roadways and people safer.


In this episode, Lisa Robinson discusses why distracted driving continues to be on the risk radar for several employers and debunks some of the myths associated with distracted driving. She also provides a lot of great tips and announces a related contest that listeners can participate in!

In addition, the National Safety Council and TRUCE Software have released a survey in conjunction with Distracted Driving Awareness Month that indicates 76% of respondents are “very willing” to wear a mask in public – but just 62% are “very willing” to obey a state law preventing cell phone use. Learn more about the survey and its surprising results here.

Key Takeaways:

[:01] About RIMS’ Transitional Membership.

[:25] About today’s episode.

[:35] Current RIMS features, offerings, and events.

[1:20] More about today’s episode with Lisa Robinson.

[1:41] Justin welcomes Lisa Robinson to the podcast.

[1:54] This year marks the 10th anniversary of The Annual National Distracted Driving Awareness Month, hosted by the National Safety Council. Lisa shares about the changes she has seen over this time.

[2:51] The National Highway Traffic Safety Administration reported 6283 pedestrians who were killed in motor vehicle crashes in the U.S. in 2018, which is down from 2017 but has overall trended upward since 2009. How do pedestrians and bicyclists factor into the equation of solving distracted driving?

[4:45] Is it true that people are more distracted or get into more accidents within a couple of miles within their own home?

[5:53] There is a lot of talk about the lack of data around distracted driving from various industries. Lisa shares her thoughts and perspective.

[7:36] Lisa debunks some myths around distracted driving and shares some of the risks of distracted driving beyond the phone.

[8:36] How do fleets factor into this equation?

[9:20] How fatigue factors into distracted driving.

[10:19] About a past RIMScast episode: “Fatigue Risk Management with NSC’s Emily Whitcomb”.

[11:25] Lisa shares some creative ways that employers could implement to emphasize how detrimental distracted driving can be toward an employee and the company as a whole.

[15:55] How can technology be a positive influence in improving driver behavior?

[17:31] Lisa elaborates on why it is that people text and drive.

[18:55] How does reputation at an individual, employee, and corporate level factor in when there is a distracted driving incident that occurs on the job?

[20:40] About the NSC’s Just Drive Pledge and what RIMScast listeners can do to further support the movement.

[23:10] Lisa shares her parting words on how everyone can make a difference.

[23:48] Justin thanks Lisa Robinson for joining RIMScast and shares some links to check out in today’s show notes!


Mentioned in this Episode:

NSC Injury Facts

NSC’s Distracted Driving Awareness Month and Just Drive Pledge

National Highway Traffic Safety Administration (NHTSA)

RIMS ERM Conference 2020 — Register Today!

Upcoming RIMS Webinars

RIMS Advisory Services — Ask a Peer

On-Demand Webinars

RIMS Coronavirus Information Center

RIMS Advocacy: Coronavirus Advocacy Information

RM Magazine

Risk Management Monitor

New Audio Series: RIMS Risk Leaders

RIMS-Certified Risk Management Professional (RIMS-CRMP)


RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community!

Download any episode of RIMScast.

Related RIMScast Episodes:

“Safety Does Not Pause: Employee Hazards During COVID-19 with NSC President & CEO Lorraine Martin” — March 31st, 2020

“RIMS Advocacy Update and Driver Safety During COVID-19” — April 7th, 2020

“Fatigue Risk Management with NSC’s Emily Whitcomb” — March 19th, 2019


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Follow up with Our Guest:

Lisa Robinson’s LinkedIn